The Business of Fashion: Designing, Manufacturing, and Marketing (3rd Edition)
The Business of Fashion: Designing, Manufacturing, and Marketing (3rd Edition)
The third edition of this authoritative text focuses on the organization and operation
of the U.S. textiles and fashion industry how fashion apparel and accessories are
designed, manufactured, marketed, and distributed and examines the role of these
industries within a global context. Since the publication of the first edition, the textile
and apparel industries have continued to undergo tremendous change. Quick Response
strategies have evolved into supply-chain management, Web-ba
List Price: $ 93.50
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Fashion Marketing and Merchandising Bring High-End Fashion to Discount Stores
Salt Lake City, UT (PRWEB) April 19, 2007
Fashion marketing and merchandising have created a new market for designers: discount fashion stores. A FashionSchoolReview.com article entitled “GO International Fashion Designs Are On Target” describes how retail and marketing skills taught in fashion design school are critical in helping high-end designers work with discount retailers (http://www.fashionschoolreview.com/news/2007/02/target.html). FashionSchoolReview.com, an interactive fashion education site, has resources and information about fashion careers and design schools around the world.
In recent years, Target’s GO International design and marketing campaign has provided customers with affordable fashion from international designers such as Tara Jarman, Paul & Joe and Luella Bartley. In February, the GO International campaign brought Proenza Schouler fashion designs to Target customers. “While the label is a huge hit in high-end retail stores, Target’s inclusion of Proenza Schouler will offer its designs to a broader market at less costly prices,” according to FashionSchoolReview.com.
This new market increases the opportunities for a career in the fashion industry. It also increases the need for expertise in fashion merchandising and marketing–”the business side of fashion”–to provide the link between fashion designers and discount retailers. According to FashionSchoolReview.com: “While fashion design school offers formal training in pattern making, garment construction, and sewing, it also provides critical courses in business and retail management. For those whose fashion goals lie outside of the runway, there is a fashion design course for you, too” (http://www.fashionschoolreview.com/news/2007/02/target.html).
At FashionSchoolReview.com, visitors can explore retail and marketing fashion careers and get personalized information about which careers and schools might be the best fit for their interests and talents. The site also has up-to-date information about trends and news in the fashion design industry.
FashionSchoolReview.com (http://www.fashionschoolreview.com) is an interactive and informative fashion school Web site that helps users interested in fashion school find the right fit. Users can search for fashion schools around the world, get the latest fashion trends and access articles about the industry. FashionSchoolReview.com is the ideal source for anyone interested in fashion school.
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Growing Agency Launches Affiliate Marketing Programs for 5 New Clients in Q4
New York (PRWEB) January 18, 2010
Leading organizations across growing industries recently chose online marketing agency NETexponent to manage their affiliate marketing programs. These organizations chose NETexponent because of the agencyâs efficiency-driven services and performance based pricing structure.
NETexponent will be managing the affiliate marketing programs for Hot Topic and its subsidiaries Torrid and Shockhound. Additionally, NETexponent will also be managing the affiliate programs for Yola and Automotive Concepts. âWe chose to work with NETexponent because of their experience and industry connections in affiliate marketing. Yola will benefit from the foremost authority in the industry managing our new program,â Vinny Lingham, CEO of Yola, remarked about the new partnership.
Premier authorities regard NETexponent as a leading affiliate marketing agency because of their strong relationships with top-tier affiliates and the reputation they have developed over the past 8 years. NETexponent is staffed by a growing team of industry experts in a tight employee to client ratio who strive to continuously improve their client’s online marketing campaigns.
Peter Figueredo, CEO of NETexponent stated, âWe are proud that our past success has afforded us the opportunity to work with these distinguished organizations. Our entire team is excited to begin delivering results for our new clients.â This sort of aggressive growth ranked NETexponent near the top of Inc. Magazineâs 500/5000 list of Americaâs fastest growing independent companies a few months earlier.
About NETexponent
NETexponent is a full-service online performance marketing agency based in New York City. Since 2001, NETexponent has developed efficiency-driven search marketing and affiliate marketing programs for premier clients. Our ground-breaking strategies and holistic approach to performance marketing help our clients achieve aggressive goals while maintaining brand integrity.
Follow us on Twitter @NETexponent, @AffBenchmarks, @SEMBenchmarks
About Hot Topic
The Hot Topic concept began in the 1960s with bootleggers selling tee shirts at concert venues. Over the years, artists began to realize the commercial potential of licensing their likenesses and logos to tee shirt manufacturers and others who produced assorted merchandise. The idea behind the Hot Topic concept essentially began in the 1960s with bootleggers selling tee shirts at concert venues. Over the years, artists began to realize the commercial potential of licensing their likenesses and logos to tee shirt manufacturers and others who produced assorted merchandise.
About Torrid
Before Torrid launched in 2001, there werenât many shopping options for the fashionable plus-sized girl. Torrid recognized this and created a womenâs plus-size fashion line inspired by fashion icons, runway shows, music and pop culture. Torrid is a division of Hot Topic, Inc., a public company that is traded on the NASDAQ exchange under HOTT.
About Shockhound
Check out our investor relations page with annual reports, SEC filings, press releases and other Hot Topic, Inc. info by clicking the link below. ShockHound is an explosion of music culture, filled with millions of MP3s, a massive selection of band merch, exclusive interviews and videos of your favorite bands, and a community of fellow music addicts who crave new sounds. ShockHound is a division of Hot Topic, Inc., a public company that is traded on the NASDAQ exchange under HOTT.
About Yola
Yola offers a free website creation tool that empowers small businesses, non-profits and everyday users to easily create professional quality websites. Yola’s intuitive drag and drop technology enables users to easily incorporate a variety of content including YouTube videos, Google Maps, PayPal shopping carts and many more without needing any technical skills. Privately-held Yola, backed by Reinet Fund, is the recipient of numerous industry accolades including The Industry Standard 100, a Fast Company Fast 50 Reader Favorite and BusinessWeek’s 50 Best Tech Startups. The company is headquartered in San Francisco, Calif.
About Automotive Concepts
Automotive Concepts was founded in 1982 with a vision to provide new car dealers in the Philadelphia area with a dependable one-stop restyler, carrying the finest aftermarket products backed by professional installation. With a workforce approximately 200 strong, Automotive Concepts is proud to be one of the largest restylers in the nation. Automotive Concepts plans for further expansion into new markets and will always provide our customers with the highest quality, best looking automotive products for today, tomorrow, and into the future.
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Atlanta Marketing Research Company, Polaris Marketing Research, Develops a Hot Topic Seminar for the American Marketing Association
Atlanta, GA (PRWEB) April 19, 2009
Atlanta marketing research company, Polaris Marketing Research, Inc. (polarismr.com) announced today that the American Marketing Association (AMA) has asked senior vice president Debra Semans and Quality Services Marketing president Sybil Stershic to develop a one-day “Hot Topic” seminar on the link between internal branding and internal marketing.
Over the past year, Semans and Stershic have been exploring this connection and are bringing new and vital information to the marketplace. “I am very excited to work with Sybil on this Hot Topic. Not only is she an expert in internal marketing, but combining the two topics will give attendees new information, tips and techniques that they can apply immediately to their own situations,” said Semans.
Semans is a veteran member of the AMA marketing faculty, having developed and taught classes on internal branding, brand positioning, online research, and brand experience management.
“I am very proud of Debra’s contribution to marketing education for AMA. Giving back to the profession is an important role for all of us and I am certain her students gain a great deal from her pragmatic, hands-on approach,” said Polaris founder and president Jan Carlson.
The one-day Hot Topic, tentatively titled “Merging Internal Branding and Internal Marketing to Build Strategic Advantage – How to attract, engage and retain customers and employees,” will be held November 13, 2009, in Houston, Texas, and May 13, 2010, in Chicago, Illinois. AMA’s Hot Topics are intense, one-day sessions designed to explore a current topic in marketing in a way that is engaging, interactive and informative. Additional detail will be available soon at www.marketingpower.com.
About the Marketing Research Company, Polaris Marketing Research:
Founded by Jan Carlson in 1989, Polaris Marketing Research is a full-service firm that provides state-of-the-art online interactive marketing research reporting, interviewing and data collection, quantitative and qualitative research expertise and personalized project management.
Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.
For more information about Polaris and its services, contact Dianne Hill at 404-816-0353 or visit polarismr.com.
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